Customer Relationship Management - articles & tools for success

Success in business is never just about a product or a service, it is always about the customer. And often, it is what you do with the customers that you have already attracted that really matters in the long run. The articles below will show you the real value of developing strong relationships with your customers, no matter what industry you are in.

Increasing Customer Loyalty
Category: Expert Talk > Sales & Marketing
Whether it is a small business like a local pizza shop, the members of a tennis club or users of a large mobile phone network, customer know-how is everything. In essence business success is determined by the ability to nurture intimate, two-way learning relationships with your customers. To help you improve customer loyalty let us take a moment to explore 6 tips that can lead to higher levels of customer relations.

Customer Relationships As A Competitive Advantage
Category: Expert Talk > Sales & Marketing
Finding and creating a sustainable competitive advantage is the holy grail of every organisation. We all ask; “How can we make ourselves so different from our competitors that they simply can’t compete – now or in the future?”

Win Respect, Earn Loyalty
Category: Expert Talk > Sales & Marketing
Loyalty, like respect, can’t be bought. It is earnt.

Who Comes First - The Customer Or Employee?
Category: Expert Talk > Staff Motivation, Incentives & Performance
The commonly held view that the customer comes first is worth examining. Think about the last time you received less than satisfactory service. What caused it? Probably an employee! Either directly, bad manners and a "don't care" attitude, or by not addressing your needs – "sorry, I can't handle that order, you'll have to call another number".

Customer Development Strategies
Category: Expert Talk > Sales & Marketing
The dividend from your database investment.

Three Important Ways to Say "Welcome"
Category: Expert Talk > Sales & Marketing
I’ve just returned from an evening at my favourite local restaurant. What a great night! It is only Tuesday and, as usual, it was packed. Fran and John’s food is good, but hardly outstanding, so why is their business such a success? Why do so many other guests and I keep coming back?

Customer Profitability - Is It Enough?
Category: Expert Talk > Sales & Marketing
Client relationship management demands that you understand which customers create profits and those that destroy it. However this is just not enough if you want stay in business in the long term.

Customer Loyalty
Category: Expert Talk > Sales & Marketing
Establishing and maintaining a loyal client base has become one of the most important business strategies.

Strategic Uses For Competitions
Category: Expert Talk > Sales & Marketing
Every year, companies spend millions of dollars running business promotion competitions to improve new customer acquisition rates or increase product usage. While many of these competitions appear successful, just as many could easily provide greater returns.

CRM Software Selection - Top Ten Tips
Category: Expert Talk > Sales & Marketing
Most companies actually fail before they begin selecting CRM software because they have no real understanding of how the industry works, and secondly have only a vague knowledge of what their own business requirements are.

Customer Comfort Zone
Category: Case Studies > Sales & Marketing
Australia’s import bill has been cut and a successful new business created — thanks to a car fabric designer who thought there was a better way to service customers.

Make Customers The Key To A Huge Success
Category: Case Studies > Sales & Marketing
Tom O’Toole’s wildly successful bakery has three simple principles — all focused on customers.

Small Fish Need A Niche In A Big Pond
Category: Case Studies > Sales & Marketing
Big retail chains are a competitive menace for the single store owner. Len Wallis Audio is fighting back by sticking to its market - and providing superior service.

Start With The Database
Category: Case Studies > Sales & Marketing
Get the database right and the staff onside — or marketing campaigns are a waste of time, says an information technology marketing specialist.

King Customer And The Seven 'P's
Category: Case Studies > Sales & Marketing
When Barbeques Galore tried to expand into camping gear, its staff and customers lost brand focus. Now, it is working hard to grow its core business - in the backyard.

Sky-High Service
Category: Case Studies > Sales & Marketing
In the mature, fiercely competitive corporate travel market, ‘Loyalty Moments’ and superior service make all the difference.

The Personal Touch
Category: Case Studies > International Business
A mid-life crisis got two Melbourne entrepreneurs into the book trade. Following their instincts and relying on a personal, relationship based style of doing business have got them exciting new markets.

Create Real Relationships For A Change
Category: Expert Talk > Sales & Marketing
What’s lacking in a lot of current service and marketing? A real relationship with your client base is what will keep them coming back.

Articles: Customer Relationship Management,
Relationship Management, CRM