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Building & Managing A Brand

Great brands deliver positive buying and using experiences. What is the potential, the pitfalls and the risks in creating new brands or evolving existing brands?
Total 51 articles in this section.
Pages: [1] . 2 . 3 . 4 . 5 . 6 Next >

Creating Brand Equity

Monday 22 August 2011

Marketing channels are becoming increasingly complex. The customer is now in control and there is no quick fix. In this environment, how can your organisation create brand equity?

From Bland To Brand

Wednesday 27 April 2011

Unfortunately, the term 'brand' is an abused and confused term. 'A leading brand' is distinctly different from 'a well known company' and 'creating a new brand feel' is downright misleading when in fact the company logo and typeface is all that is being changed. So just what is a brand? Why is it important to you and how do you go about creating your own brand?

Designing A Logo On A Shoestring Budget

Tuesday 13 July 2010

Does your brand have the right look and feel? If not, it’s time to get back to basics. Start by reviewing your logo – and don’t let costs hold you back.

How To Develop Your Personal Brand

Thursday 17 June 2010

Marketers now widely acknowledge that personal branding is an important business-building tool, whether you’re a sole trader or CEO of a company.

The Four-Step Sales And Marketing Audit

Wednesday 3 February 2010

Are your promotional materials delivering the best possible outcomes? Here we go back to basics to identify the pieces that need refreshing in four simple steps.

3 Pillars Of A Healthy Business

Tuesday 19 January 2010

We all need to focus on three key pillars for success: marketing our businesses to build clients and income; management practices and procedures to establish the framework for our business as it grows; and mentoring support to keep us on the right track, and provide different levels of support as our business grows.

How Strong Writing Helps Build Your Brand

Thursday 7 January 2010

Among the many factors to consider in building a strong brand, it’s easy for the non-visual elements such as language, consistent messaging and grammar to be overlooked. How do yours stack up?

How To Communicate Your Brand To Stand Out From The Crowd

Thursday 19 November 2009

Whether you are in big business or small business you need to communicate to people about who you are, what you do and how you make a difference. In essence, build your brand. We would call it public relations.

The Magic Of Measurement

Monday 19 October 2009

Measurement is absolutely critical to making sure your marketing spend is as effective as it can possibly be. Who wants to be blowing their money these days?

Is Your Business Marketing Beige?

Monday 14 September 2009

If your business is more beige than neon, then it's time to do a marketing tune-up.

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