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The CEO Institute: Transitional Leadership


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International Business Case Studies

Articles and tools for success that help you succeed when expanding your business in foreign markets, competing globally or establishing good international partners.



Nightmare In China

An Australian designer learnt some tough lessons about doing business in China when she found her designs being onsold to manufacturers in other countries.


Deep Water Harvest

Founding a diving services business at the start of a massive boom in WA caused plenty of headaches for one entrepreneur. But surviving the boom has brought great results.


Now Hear This ...

Running a radio network with an audience of 150 different cultures and a staff that is almost as equally diverse has taught valuable lessons to an Australian expatriate.


Bouncing Baby

Building an export market during a world economic downturn has had its problems - but mainly to do with customs clearance and quality nappy wrapping.


Box Of Treats

Transforming a suburban Melbourne TAFE into an international education brand is a thrilling challenge for its CEO.


Sitting Pretty

When Moran Furniture began losing market share to low-cost Asian imports, it was time to change its manufacturing strategy. So it went to China.


Green China

A firm of Australian engineers has won its first big project in China, which is providing plenty of challenges and opportunities.


Cheap And Cheerless

Cheap imports can end up costing money and reputations. The key is to find good suppliers – and that takes research, effort and money.


The Personal Touch

A mid-life crisis got two Melbourne entrepreneurs into the book trade. Following their instincts and relying on a personal style of doing business have got them exciting new markets.


Business Projection

An Australian events company has hurdled the obstacles to opening its first overseas office - and managed to retain its unique culture.


Law Of Increasing Returns

An Australian legal software maker has learnt valuable lessons about how to get an international operation up – and running.


A Sockful Of Export Success

Thanks to three ‘P’s, a sock maker in country Victoria has survived industry restructures and become an exporter to the United States.


Export - With A Little Help From Friends

A Sydney logistics company has grown swiftly by helping its customers to find new business in Asia – and as they grow bigger so does GT Logistics.


How Sweet Is Success

An innovative marketing promotions system, using printed chocolate, has found a solid international market by franchising.


The Seeds Of Overseas Success

A NSW potato seed company has rapidly expanded into international markets with the help of good partners and alliances.


The Fast Way To Foreign Markets Free to view

A courier company has adapted its franchise system, enabling it to quickly and cost-effectively expand into foreign markets.


The Tricky Business Of Exporting

The secrets of a successful export business? Consistency, marketing and good research for starters.


A Kiwi's Global Flying Lessons

A New Zealand software company’s appointment of a CEO in the United States shows how much selling – and how little – can be done online.


To Import Profits, Exporters Need Local Relationships

Asia beckons as a market, right? Yes - if you leave your Australian preconceptions at the Customs barrier.


The DIY Manufacturing Philosophy

Industrial fan maker Fantech has saved money - and won awards and new customers - by making components it used to import.


Networked For Export Success

Chris Pfeiffer's small Victorian winery competes for big export contracts - thanks to an Austrade-supported network of small wineries.