Follow Us:FacebookTwitterLinkedInBlogNewsletterJoin Now

Writing A Marketing Plan

It is vital that any marketing plan you write is effective and easily implemented. What are the key elements of writing a useful marketing plan and creating strategies?
Total 16 articles in this section.
Pages: [1] . 2 Next >

Structuring Your Marketing To Support Your Sales

Free to View
New
Monday 6 February 2012

When business leaders want to grow their organisations, they often focus on selling harder and may use marketing in a self-aggrandising way. Discover six ways organisations can structure their marketing to support their sales goals instead.

How To Align A PR Campaign To Your Business Objectives

Free to View
Friday 18 June 2010

Seasoned public relations consultants know that plenty of careful planning is needed to ensure a PR campaign meets a brand’s objectives.

4 Steps To Ramp Up Your Marketing

Free to View
Monday 22 February 2010

Here are four simple steps to follow so you can put in place a good plan of actions for a marketing program for your business:

Do You Use The World's Best Marketing Tool?

Free to View
Thursday 3 December 2009

Most small business owners don’t have one, yet those that do, can’t live without it. So just what is this silver bullet? Quite simply, it’s a marketing plan.

The Super 12s Of A Marketing Plan

Free to View
Tuesday 8 April 2008

In a cluttered market, with lots of competition, there are 12 "must haves" in your marketing plan.

Just 7 Steps To Marketing Plan Success

Free to View
Friday 4 April 2008

The trouble with simply "doing" without a plan in place, is that you can get stuck moving forward without a plan - and subsequently, without direction. And that's just not advisable under ANY circumstance!

Developing Your Marketing Plan

Free to View
Tuesday 11 December 2007

Strategy is where business begins. Developing a strategy involves drawing on your knowledge, practical experience and creative thinking to create an action plan for business success.

Build It - But Will They Come?

Free to View
Thursday 14 June 2007

Just creating a business is not enough; you then need to find and keep customers.

Don't Let Your Marketing Plan End Up In A Museum!

Free to View
Tuesday 30 January 2007

If you want your business to gather pace rather than dust, it's vital that any marketing plan you write is effective and easily implemented. Sounds like a no brainer, but the majority of plans - all written with the best intentions of course - end up wallowing in the bottom of filing cabinets or being used a year later as scrap paper.

How To Develop A Strategic Marketing Plan: Stage Four - HOW (Competitive Advantage)

Free to View
Thursday 10 August 2006

This article addresses the HOW in the planning process – but in the context of identifying a Competitive Advantage. Whereas the Competitive Strategy is the game plan, the Competitive Advantage is superior execution. What is it that your company does that is different - and better than the competition.

What are top CEOs thinking about? Read the latest top issues & tips.