Designing A Web Site

4 Steps To Turn Website Visitors Into Buyers

If your goal is for people to buy from your website, your website needs to "sell" your products or services well. To do this, instead of starting from your home page - and then trying to lead the site visitor on a path to each product or service - start from the end and work backwards. Pick any product (or service), and follow this four-step process to craft a path through your website that will turn visitors into buyers.

15 Easy Ways To Improve Your Website

A website is like an untended garden; it tends to get untidy and unkempt after a while. So here's 15 things you can do to improve your website that won't take much time - but can make a big difference.

Using A 'New Visitor' Perspective To Identify Website Improvements

What do you need to ask yourself when you are reviewing your site to make sure it is functioning the way you want and need it to? Here are 8 key questions to ask that will help you to look at your website with fresh eyes.

Is Your Website Undermining The Effectiveness Of Your Advertising?

What's Your Website's Mission?

Whether you’re aware of it or not, your website has a mission. Something it needs to achieve above all else.

Top 5 Web Design Scams

The tricks some web designers will try on to line their pockets – and empty yours.

Ten Things To Avoid On Your Website

The internet changes at a rapid pace, and many features that were once regarded as best practice have now fallen out of favour.

Encouraging Website Visitors To Contact You

Understanding the role your website plays in your business can help you convert visitors into leads and sales, just by highlighting your contact details appropriately.

Keeping Your Web Project On Time And Budget

We’ve all been through it. A project that we’ve worked on has blown its budget, its deadline or both. Yes, the project looks nothing like what was outlined, the supplier is putting out their hand for more budget to fix it and everyone is at best unhappy, at worst, furious and / or litigious. These guidelines will help you and your project sing.

3 Web Terms All SME Operators Need To Know

Understanding these terms could save you a small fortune on web development and maintenance.