Developing Marketing Channels | Marketing Strategies | Marketing Business | Marketing a Business

Developing A Systematic Word Of Mouth Strategy

Monday 2 April 2012

Constantly revitalising paid advertisements is one way of maintaining audience attention, but perhaps there are other ways, that may be far more cost effective, if we apply some innovation to our strategic marketing approach. Learn how to develop a systematic word of mouth strategy. The results may surprise you.

Group Buying Websites - Who, How And Why

Wednesday 30 March 2011

What types of businesses can benefit from group buying websites? How can you determine if they will work for your business? How do you make the most of group buying websites? And what are the benefits of using group buying websites?

Will PR Make Me Money?

Tuesday 16 November 2010

Public relations (PR) is often thought of as a form of marketing without a measurable return on investment (ROI), but nothing could be further from the truth.

Combining Offline And Online Marketing For Maximum ROI

Thursday 7 October 2010

Although online marketing is increasing in popularity for small businesses, offline marketing is not dead - far from it.

The Role Of CEO As Marketer

Monday 4 October 2010

The CEO or Managing Partner or business owner has many different roles in a small business: strategist, salesperson, mentor, technician, mediator, trainer, financial planner, project manager, customer service representative, and many others depending upon the type of day!

PR: Not Just Media

Friday 18 June 2010

If you think PR is solely media coverage, think again. The most effective campaigns communicate through a number of avenues, with media only one of them.

Referral Marketing: Top Ten Ways Others Can Promote You

Thursday 28 January 2010

Has anyone ever said to you, “If there’s anything I can do to help you with your business, let me know”? And was your response “Thank you. Now that you mention it, there are a few things I need”? Or did you say, “Well, thanks, I’ll let you know”?

10 Commandments of Web Marketing

Tuesday 12 January 2010

This checklist has proven to be the perfect way of ensuring your web presence is up-to-date and professional in an increasingly competitive online world. Just give yourself a tick for each Commandment you are meeting and tally them up for your score.

Push Your Competitors Out Of The Spotlight

Tuesday 17 November 2009

Don’t you just hate it when you open a magazine and one of your competitors is featured and you just know that they will get customers from the publicity. You ask why were they featured and not me? The answer is a public relations program.

Advertising - Is There A Better Way?

Tuesday 27 October 2009

Advertising is reaching saturation proportions and there is no reason to expect anything but perhaps even more of the same in the future. Indeed the frequency of television advertisements is driving many people away with some simply refusing to watch commercial television at all because of the level of advertising.