Engaging In Direct Marketing | Email Marketing | How To Email Marketing | Direct Marketing How To | Direct Marketing

Is The Glimpse Factor Stalling Your Emails?

Thursday 13 January 2011

In just three seconds, your prospects make a choice: read or delete. Remember the glimpse factor as you compose your messages, and you'll see both your response rates and your new sales pick up steam in no time.

Seven Key Components Of Email Marketing: A Checklist

Monday 20 December 2010

Email still rules when it comes to building valuable customer relationships: It’s direct, it lets you showcase brand and product messages, and it drives immediate calls to action. Yet many companies still get it wrong.

5 Steps To e-Newsletter Mastery

Friday 12 June 2009

What is good email design? And how can you hone it to heighten the payoff of your email marketing investment over time?

A Universal Guide To Effective Direct Mail Campaigns

Friday 12 June 2009

The following is a step-by-step guide to developing a direct mail marketing strategy using what you already know ... but this time, it's "battlefield style".

How To Create Compelling Newsletter Campaigns

Wednesday 10 June 2009

This article discusses the basic - and ever so easy - steps to create a compelling and professional looking newsletter that your customers will want to read.

Seven Principles Of Direct Marketing

Wednesday 9 July 2008

These seven principles of direct marketing (DM) are the result of expansive and careful research. Use them to get the most out of your DM efforts.

How To Write Direct Mail That Will Get Results

Wednesday 21 May 2008

Cover letters and emails help put into context, and make relevant, appointment requests from direct marketers and salespeople - if written properly.

Email Campaigns That 'Trigger' Success

Tuesday 6 May 2008

Marketing effectiveness - and a great customer experience - is often a matter of timing. In the perfect world, we'd all communicate with customers at just the right moment. "Trigger" campaigns are one way of working towards this ideal.

Six Tips For A Successful Direct-Mail Campaign

Thursday 3 April 2008

To develop a successful direct-mail campaign, you now need serious smarts and meticulous planning more than ever. Use these tips and your next direct-mail campaign is sure to bring sales.

The Lost Art Of Letter Writing

Wednesday 24 October 2007

A few years ago, all the marketing statistics leaned towards email as the most potent form of marketing. Now they are tending to head the other way. Email marketing is still strong, but we are seeing a resurgence of direct mail as a way of communicating (and selling).