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Dealing With The Media

Avoid a public relations nightmare by learning some important lessons when dealing with the media. How can you be better prepared when writing a press release, or being interviewed by a journalist?
Total 52 articles in this section.
Pages: [1] . 2 . 3 . 4 . 5 . 6 Next >

How To Create A Media List

Monday 12 March 2012

Do you want to generate publicity for your business with a media release? Then you'll first need to create a media list. Use the steps in this article to create your media list so that you can start contacting the right journalists, gain coverage in the most appropriate media, that will reach your target audience.

How To Follow Up With The Media

Monday 13 February 2012

So you’ve sent out a pitch or a media release to journalists and have received no reply. What now? What should you do to find out if the journalist received your email or if they are interested? Learn how to follow up with the media over the phone.

The Case For And Against PR Follow-Up

Tuesday 30 August 2011

When and how do you follow up a pitch for a media story with a journalist or reporter? This is an age old question that causes debate amongst both journalists and PR professionals. There is no definitive answer. It really depends on the context, content and media vehicle. So here are the arguments for and against media release follow-up with journalists.

Choosing Your Company's Media Spokesperson

Tuesday 9 November 2010

Building your company's profile and protecting its reputation should be a key aspect of your public relations strategy but an entire strategy can be derailed if the wrong spokesperson is selected to front the media.

Preparing The Perfect Media Pitch

Wednesday 16 June 2010

You’ve identified your business news hook, and you’re geared up to generate news about your business. Now it’s time to pitch your story to the media.

Your Publicity Is All About Them

Wednesday 5 May 2010

When it comes to securing publicity, any attention you receive is not actually about you.

Four Steps To Successful DIY PR

Tuesday 15 December 2009

If you’ve ever seen a competitor quoted in a magazine and thought "I should have been interviewed for that", it’s time to start generating your own publicity.

Playing The Angles

Thursday 15 October 2009

Is your business like hundreds of others out there? Are you keen to get some media coverage around your brand, but find it challenging enough to create a point of difference, let alone a newsworthy angle?

The Five Pieces Of The Press Release Puzzle

Tuesday 29 September 2009

The best place to start your publicity initiative is by writing one of the best marketing tools available: the press release.

How To Make Dull Information Exciting

Wednesday 17 June 2009

We have all had the misfortune of reading very dull texts and sitting through very dull presentations. Don't add yours to the list, spark your audience's interest instead.

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