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Featured Business Book Summary
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Author
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Rainmaking conversations are sales conversations which fill the new customer pipeline, win new deals and create new opportunities for great things to happen in the future. They're based around the RAIN acronym:
- Rapport
- Aspirations & Afflictions
- Impact
- New Reality
To get more sales for your firm learn how to prepare for and then have more RAIN conversations. Getting to this stage requires that you prepare well, understand the RAIN roadmap, focus on the RASP keys of rainmaking success and apply the 10 Rainmaker Principles.
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Mike Schultz & John Doerr
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