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Creating Competitive Advantage

Finding and creating a sustainable competitive advantage is the holy grail of every business. What is it that makes your business different – and better – than the competition?
Total 28 articles in this section.
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Building Loyalty - And Profits - With True Differentiation

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Monday 21 November 2011

In order to increace profits and reduce customer churn, organisations must have a truly differentiated offering that customers cannot acquire elsewhere. Providing such an offering necessitates having to focus on being better than the competition. This ultimately means that companies must make trade-offs - not only regarding what they will offer in terms of products and services, but also which customers they will serve.

Want Competitive Advantage? Find Out What Your Customers Really Want

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Monday 31 October 2011

Organisations that not only have a detailed understanding of what customers value, but can also effectively leverage those insights to respond to their requirements, will reap the benefits of improved competitive advantage, organisational performance and stronger customer relationships and loyalty. Discover how, who and what to ask to gather the information that your organisation needs to stay ahead of the game.

How To Block The Competition

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Friday 5 November 2010

In today's business climate, virtually every company has more competition than they did a few years ago. And many of these competitors are beating at your customers' door in an effort to get their business.

Clarifying Your Competitive Advantage

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Wednesday 22 September 2010

Identifying your competitive advantage - the one thing you do better than anyone else - is actually harder than it sounds.

Marketing In A Recession

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Friday 18 September 2009

As the jaws of the recession tighten on businesses, it seems, as is often the case, that marketing budgets are amongst the first to be slashed. But is this the right approach? While reducing marketing spend might improve your figures in the short term, the long term consequences can be disastrous.

Building Business Acumen That Adds Value

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Friday 31 July 2009

Organisational business acumen is maintaining a focus on business opportunity, by building the capability and motivation of staff, to meet client's needs and maximise investor return.

Asking For Written Testimonials

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Thursday 30 July 2009

Make it standard practice to ask clients and contacts for testimonials and you'll build your credibility and your business.

Leveraging The Strength Of Your Business Relationships

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Thursday 30 July 2009

Do you know how to leverage personal assets and the assets of your company to "competitor proof" your customer relationships? To build enduring connections with customers requires two distinct skills, focused on two distinct relationships.

Get On Target To Maximise Your Marketing In A Downturn

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Thursday 30 April 2009

Businesses get their best results when they target their prospects with forethought and empathy. This is an especially important discipline to engage in when selling in a down market, because resources are tighter than ever and your time is finite.

Boost Sales - By Obtaining Testimonials From Customers

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Thursday 16 April 2009

What your customers have to say about you is vitally important in harnessing the power of word-of-mouth sales.

What are top CEOs thinking about? Read the latest top issues & tips.