Sales Articles

Select from the 6 sub-sections listed below to browse articles and tools for success to improve customer service and loyalty, customer relationship management skills, upgrade your sales techniques and better manage your sales team.

So you want new and existing customers to sit up and take notice of your product or service. What is your unique selling proposition? Is your product or service ‘hitting the mark’ in terms of value?

Price is frequently cited as the reason for losing a sale. How can you counter the price objection, without jeopardising your profit margin?

Business success can be determined by the ability to nurture a strong relationship with your customers. CRM and customer service tips are some of the tools at your disposal to create loyal customers.

How can you effectively develop and motivate your sales team to achieve great results? What are the attributes and key drivers of top sales performers?

There are many barriers that you will confront when you’re selling products or services. What sales techniques or strategies can you employ to close the sale?

When you're looking to attract new business - whether it's from new prospects or from existing clients - how do you stand out from the crowd? How can you generate leads and referrals?